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Brand Strategy Consulting Welcome to the ISK

A little about us

Brand Strategy In Times Of Persistent Transformation


The ISK develops brand and communication strategies for private and public companies with a focus on brand management, marketing and communication. Our mission is the strategic development of brands in times of digital and ecological transformation. To this end we analyse markets, brands and target groups and develop strategies and recommendations for action for sustainable brand success.


We use our experience, our knowledge and our creativity to develop both tailor-made and cost-effective solutions for every challenge. In doing so, we are constantly developing ourselves and our tools to meet the demands of change.


In every company and its employees there is an immense amount of empirical knowledge. We want to make use of this and bring it together with our knowledge and experience. Our lean structures enable us to provide quick solutions, which, with a strong strategic foundation, are based on the principle of feasibility and upmost practical benefit.

What our customers say

The very detailed measurement and analysis of the perception of the Rhine-Neckar metropolitan region by using ISK's range of services has made it possible for us to base the strategic development of the region on this and to further develop it in a focused manner" Stefan Orschiedt, Head of Strategy Department, Metropolregion Rhein-Neckar GmbH
"The cooperation with the ISK has brought us to a new level of quality." Philipp Bierbaum, Managing Partner, Damm&Bierbaum
"The ISK's Social Media Observatory has provided us with new, essential insights into our target groups in the area of financial investmentsStefan Orschiedt, Leitung Stabsstelle Strategie, Metropolregion Rhein-Neckar GmbHhomas Henrich, Head of Marketing, Commerz Real


Latest publications

Our latest publications at a glance.
PDF files will open when clicking on the publications.

Mobility Study

When people think of electric mobility, Tesla comes first!
View study

Transformation Monitoring

Combining deep psychological research and deep social listening
View article

ISK Influence-Map®

Identification and visualization of Most Influential Platforms (MIPs) for your category
View use case

New Start for the
New Normal

Opportunities for marketing after Corona – Webinar
View study

Evidence-based political consultation 

The Corona-Phase-Model and the opportunities for decision makers in and after the crisis
View study
View article ‘Ahead of the curve’

Regional Brands

Impulses for the brand management of tomorrow
View article


The ISK offers a broad portfolio of services that build on each other. The individual modules are individually linked according to customer requirements.

Trend- & Market-Research
Competitive Analysis
Consumer Research
Social Media Observatory (SMO)
Influencer Analysis
Transformation Monitoring


Brand & Product Positioning
Portfolio Strategy
Brand Architecture
Brand Design & Migration
Digital Strategy
Place Branding

Marketing Support
Brand Management
Strategic Planning
Consumer Segmentation
Product Segmentation

KPI Measurement
Conversation Tracking
Social Media Assessment
Brand Measurement



ISK Cases



The ISK intends to continue to grow organically and relies on a team of well-trained employees.
Please apply proactively or respond to one of the following current job offers.


Frankfurt am Main

The ISK – Institute for Strategy & Communication in Frankfurt is looking for an intern (m/ f/ d) in Strategic Brand Consulting

In the ISK you will find concentrated strategic know-how and, above all, plenty of opportunities to work directly and independently on current projects. In addition, there are extremely nice people who listen curiously, support you and make sure that you enjoy growing professionally.

You can find more information in the job advertisement:
Download: Internship Brand Strategy Consulting Frankfurt

Please send your application documents to Beatriz Nuñez.
We are looking forward to you!



Ralf Löffler


Ralf Löffler joined the Publicis advertising agency in 2000 after working for DDB and S&J. He took over the position of Head of Planning and headed the newly founded Publicis Brand Consultancy as Managing Director. Since 2011 he is managing partner of ISK.
In addition to his consulting activities, Ralf Löffler has also repeatedly contributed to the discussion on strategic brand management with lectures and publications.

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Dieter Romatka


Dieter Romatka has been a consultant since 1983 at TBWA, Ogilvy & Mather, Publicis, JWT, Saatchi & Saatchi Frankfurt and S&S Europe among others, where he was responsible for the strategic brand management of nationally and globally operating clients, including the EMEA region.
He is co-founder of the institute and guest lecturer for the marketing department at the University of Applied Sciences Rhein-Main in Wiesbaden.

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ISK Institut für Strategie & Kommunikation GmbH

Hanauer Landstr. 135-137 Lorchhaus
60314 Frankfurt am Main

Tel.: +49 69 789 105 35
Fax: +49 69 789 12 65